C-WATCH (15 sec ad)

This is the 15 seconds advertisement design by me did for the assignment Build My Brand for the subject SCCT2213 CREATIVITY AND ADVERTISING STRATEGY. This assignment required us to build a brand by using a product doesn't have brand and start to developed campaign materials for the brand. This 15-second advertising poses a significant challenge because the ad should not last longer than 15 seconds. Since this assignment was provided during the pandemic of Covid-19, my partner and I were unable to complete the shooting for this particular product. Although some of the material was obtained from YouTube, the editing, music, and effects were all created by us. Aside from that, we used the same concept as C-Watch, which focuses on water resistance, in this 15-second advertisement. Muhammad Firdaus assisted me in selecting appropriate music for this commercial. In addition, I used Adobe Premiere Pro to combine some of the appropriate scenes from YouTube into a single movie by using masking, effects, transitions, music, and voice over. Muhammad Firdaus also assisted me in filing this video and uploading it to Google Drive for submission purposes.