C-WATCH ( Transit Advertising)

This is the transit advertisement design by me and my team did for the assignment Build My Brand for the subject SCCT2213 CREATIVITY AND ADVERTISING STRATEGY. This assignment required us to build a brand by using a product doesn't have brand and start to developed campaign materials for the brand. When compared to the designs we created for Instagram and magazines, the process of creating this design is a little easier. This is due to the fact that there aren't many parts required to create this transit advertisement. Muhammad Firdaus (my partner) and I created this design (Thiveneshvaran). My contribution to this transit advertisement is to locate the necessary editing materials, such as a Photoshop water effects brush and an appropriate background for this advertisement. Firdaus created a design for this transit advertisement using all of these materials. Aside from that, we performed some background study on how the watch's transit advertisement looked before we started producing the ad. From this, we can deduce that transit advertisements should be made shorter and more visible from a distance, even if the bus is speeding along the road.