C-WATCH (Magazine Cover)

This is the magazine design by me and my team did for the assignment Build My Brand for the subject SCCT2213 CREATIVITY AND ADVERTISING STRATEGY. This assignment required us to build a brand by using a product doesn't have brand and start to developed campaign materials for the brand. C-Watch is the brand name. I (Thivenesh) came up with the name "C-Watch" to refer to a smart watch. Before I came up with the name for this device, I did some research on the internet to see how other watch makers came up with names for their new products. In developing the name for the device, I followed Apple's policy of using short names like I-Watch, Imac, and Ipods. Muhammad Firdaus is also responsible for the design (my team mate). Because this is a pair assignment, my partner and I collaborated to build a design for this magazine. The focus of this brand's concept is on watches that are specifically designed to be water resistant. Besides that, this magazines was designed using Adobe Photoshop and Adobe Illustrator.