This is the voice advertisement we did for Susu Kurma Farm Fresh in marketing campaign assignment for subject Integrative Marketing Communication. This voice ad doesnt involved team work much because this voice ad is not too challenging as other creative materials we did for Farm Fresh. The process of this voice advertisement is quite interesting because we decided to find voice talent from outside. The script is done by myself (Thiveneshvaran) and send to my teammate (Ratusakura) to modify the script to look more persuasive. After then, we approach Kirti as a voice talent to record. This voice we recorded at Media Room and right after the editor (myself) stated to edit using Adobe Premiere Pro. The difficult task in this voice ad is select a suitable background music for this advertisement. Other than that, this voice ad is cool. Finally, after this voice ad done, Ratusakura send this voice ad to our client to double check.
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